Outgrown Klaviyo (or our current email/SMS tool)
Consolidate three tools into one and cut stack costs 64%
Urban Armor Gear replaced Klaviyo, Yotpo Loyalty, and Frosmo with Maestra Platform, an all-in-one retention marketing platform for ecommerce brands that replaces three separate vendors, backed by a forward-deployed marketer.
Brands running on Maestra
The problem
A fragmented stack, a fragmented view of the customer
Email lives in one tool, SMS in another, loyalty somewhere else entirely. Teams end up stacking exclusions and workarounds just to avoid sending the wrong message twice, and no one has a single, trustworthy view of what a customer actually did.
What we hear from brands
Expensive, fragmented stack with minimal personalization and no A/B testing, says an indoor-gardening brand on a legacy tool plus a loyalty add-on
Segmentation and SMS alignment insufficient, the tools prevent unified customer journeys and deep personalization, says a home-lighting brand
Flows only cover basic cart and browse abandonment, email performance declining amid fierce competition, says an independent fragrance boutique
The new way
Segmentation that updates the moment behavior changes
Maestra's real-time CDP moves a customer into the right segment as soon as their data changes, not on the next scheduled sync. That means flows like abandoned cart, back-in-stock, and price-drop alerts can fire off a single real-time event instead of a batch job.
Outcomes brands report
Customer proof
Declining engagement with no room to segment three different audiences
Audiogon needed to serve buyers, dealers, and Insiders from a single platform after its previous tool lacked advanced segmentation, sophisticated flows, and hands-on support. Maestra let the team launch audience-specific programs with dedicated newsletters and flows for each group.
“The real game-changer was having email and on-site in a single system. Optimizely was limited to email and SMS. Now one flow can move from an email to an on-site popup days later, critical for membership programs like Insider and Dealer, where people might miss the email right when they become eligible.”
+75%
growth in brand's active community
+30.5%
revenue from listing creations
How it works
Switching platforms without switching off your revenue
You approve, your forward-deployed marketer builds
Access and sign-off on the plan are what you contribute. The build, the data transfer, and the flow reconstruction are not on your plate.
Current tools stay on until launch day
There is no window where campaigns, tracking, or customer data go quiet. Old and new run in parallel until the switch is ready.
A dedicated forward-deployed marketer covers 99% of the work
From integrations to deliverability warm-up, the forward-deployed marketer assigned to your account owns the bulk of the migration.
The platform
The most unified platform for next-level marketing
Maestra's promise is simple: a commerce-specific data model that delivers enterprise-grade capabilities, scalability, and speed to market you cannot get from a patchwork of point solutions. Real-time processing runs at 2M RPM with under 300ms latency, so every module acts on fresh data.
Including
Your forward-deployed marketer
Support that scales down the account load, not up
Instead of pooling customers across a large support team, Maestra keeps each forward-deployed marketer under 15 accounts. Fewer accounts means more meetings, faster replies, and more of the work actually getting done for you.
Fewer than 15 accounts per marketer, versus 60+
4 meetings a month versus 1
Done-for-you flows and A/B tests
Replace your stack
Segmentation, messaging, and loyalty, finally in sync
Tools like Segment can handle segmentation, but activating that segment across email, SMS, and loyalty still requires other systems. Maestra keeps segmentation and activation in the same platform, so a segment change shows up everywhere instantly.
Replaces
Segment
Klaviyo
Yotpo
Not ready to switch? Start by looking around
See the modules, the data model, and the support model before you talk to anyone.